The impact and the structure of the graphic layout were created thanks to the collaboration among the best professionals in the web and fashion field; runin2, it?s a sophisticated shopping experience, a visit at a contemporary art show where only great and unique masterpieces make their way. Special focus is given to editorial contents, created and gathered all together to enhance brands and their pieces through images, pictures, trends, video and the latest news from the fashion world. The video collection, starting from "A day with Pelayo Diaz": http://tinyurl.com/runin2-pelayodiaz, to be logged into Facebook to see the video; reserves several outstanding surprises and focuses on prominent characters from the avant-garde fashion world. The outcome is an e-commerce of great impact, where graphic style, site structure and editorial links are the perfect shop window for the identity and characteristics of each item. Animalier print is a style mark for some brands, like Dolce&Gabbana; but it has been re-intepreted by other brands: mostly printed on classic bases (pony hair) or in unusual versions on patent and polished leather, to create an icy effect.
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