Shweiki Media Printing Company Presents a Free Webinar on Stress-Free Ad Design, Detailing Different Strategies to Help Publishers Ensure Their Advertisers Get Results Shweiki Media teams up with industry expert Jenae Rubin to present a free webinar on stress-free ad design. From ways to approach advertisers to strategies for collaborating with art directors on the actual ad creation itself, this webinar details the best way to go about creating an ad that will help advertisers get results and, in turn, keep advertising. Many people believe that when ads don't work that the publisher is to blame; this, however, is false. If there's a problem keeping customers, it means there's a need for a better ad sales rep. It's important to give good copy to the art department to create effective advertising for a company. If the ads that are coming in are not what's needed, it very well may be because the artist is getting a lack of explanation from the sales rep. By creating good ads for customers, the odds are in favor of more long-lasting relationships and less cancellations. Knowing more about the typical customers and their demographics/psychographics will all help to determine the shape, color, theme, style and overall architecture of the ads. There needs to be a way to get people's attention through a headline. The headline's job is to stop the reader, and simply slapping a company name up there is not going to create interest. [...] Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way! (shweiki.com)
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